Why Founders Need to Stop to Make Better Decisions
January18th 2026
Why Founders Need to Stop to Make Better Decisions
January18th 2026
Walking in the park, tennis with a friend. When I come back, I'm gathered and organized.
For me, shifting my focus is not avoidance. Sometimes I'm letting the sorting happen. Letting the subconscious figure out which creative direction to go.
Sprinting to the results gets me somewhere I don't want to go and I have to start over.
Want clarity? Start with moving, thinking about something else.
I always come back with a clearer solution when I step away from the problem.
Wil
Authentic Branding for Photographers: Stop Posting the Pose
January 4th 2026
Photography is not decoration. It's emotional evidence. And clients connect to proof of humanity. People don’t buy content. They buy the connection that comes with it.
Want visuals that actually build trust? Start with candids.
It's true. One photo, not of the professional set, that you share. Do this consistently and watch the interest in your business spike.
Wil
PS - can you tell I need to get with a good photographer based on the picture for this blog? :)