What is relationship marketing?

At its core, relationship marketing is the shift from selling to serving. But at Campbell Fink, we take it further. While traditional marketing tries to control the customer journey with aggressive ads and funnels, relationship marketing focuses on building genuine, human connections that earn long-term loyalty. It is about creating a brand voice that resonates with people.

What is a relationship marketing audit?

A relationship marketing audit is designed to measure the health of your brand’s connection with its audience. In a world flooded with AI-generated noise, businesses often lose their human pulse. Our audit analyzes your current messaging, customer touch points, and engagement strategies to identify where you are merely purely transactional and where you have the opportunity to build deep, profitable trust. Use our $8 to DIY.

How do I know if I need a relationship marketing strategy?

You likely need a relationship driven approach if:

• You want higher repeat purchase rates.

• You want more referral business.

• You struggle to differentiate your brand voice from competitors.

• You want to build a human brand that survives market fluctuations.